ALIEN

ANATOMY

SERIES

While our neon QR codes invited people to look more closely at the objects occupying physical space in our everyday world, Alien Mundane Anatomy aims to create 'observation stations' in the city's empty spots, filling these voids with everyday objects from entirely different cultures and eras.

As the user frames the marker with their device, the 3D anatomy of a new mundane object is revealed. The marker is optimized for visibility across all surface types, maximizing the stability of the object's anchoring to the real world.

THE

PROCESS

After figuring out how to integrate the technology into the Mundane Anatomy narrative, the first step was to source realistic 3D models.

The Sketchfab platform offers a vast selection of models and allows for downloading in the GLB format, which is fully supported by Zapworks.

To import the asset into Zapworks, I set up a new project in Designer mode. I specifically chose World Tracking over Image Tracking after some initial testing: since the experience requires the user to physically move away with their camera, I needed the object to stay firmly anchored to the ground.

Finally, inside the workspace, I imported the GLB file and added a custom camera button so users can easily snap photos of the virtual object.

To truly appreciate the narrative of the project, the 3D objects needed to be exactly life-size. To achieve this, I brought a human 3D model into the scene. Once I tested and confirmed the real-world scale of this human reference, I carefully scaled the mundane objects so their proportions would feel completely natural and realistic.

Once the project is published, Zapworks automatically generates the QR code that will be used on the physical activation sticker. However, for real-world testing purposes, I relied on the direct project link. Because the original URL was quite long, I used TinyURL to shorten it, making the testing process on mobile devices much smoother.